Artist development

A release plan, a growth system, and someone in your corner every month.

Ongoing development for artists who are past the first single and want the next twelve months to compound. Strategy, release calendar, campaign planning and monthly reviews with a working artist.

The program

What a month looks like

  1. Release roadmap

    We map the next two to four releases, what each one is for, and how paid, organic and playlisting stack on top of each other.

  2. Campaign planning

    Every release gets a budget, a creative plan and a target metric before it drops. Campaigns run through Sonist at Partner rates.

  3. Monthly review

    A call to read the numbers together: what the ads found, what the algorithm did with it, and what changes next month.

  4. Direct line

    Questions between calls get answered. Distributor issues, pitch timing, artwork calls, which song to lead with. You are not guessing alone.

Questions

Straight answers

Who is this for?

Artists with at least a few releases out, a budget for ads, and the intent to release consistently. If you have one song and no plan for the second, start with a campaign or a brand session instead.

How long is the commitment?

Month to month after an initial three-month term. Development only works with some runway.

What does it cost?

A monthly retainer plus the ad budgets you choose per release. Apply and we will quote based on release cadence and roster size.

Ready to build the next twelve months?

Apply and tell us what you have out and what is coming. We reply within a business day.